Augmented Reality & Virtual reality have witnessed breakthrough achievements in recent years.
The future holds even more surprises with the new technologies & innovations rolling out that will initially flabbergast us only to become vital as we adopt them.
The synergy of augmented reality and virtual reality in Mobile app development is transforming the way we learn and experience the world.
AR is transcending our daily life with immersive experiences, such as virtual trials, Indoor navigation, and interactive filters whereas virtual reality is taking us to new dimensions, virtual therapy sessions, and completely immersive gaming.
As Artificial Intelligence, 5G connectivity & cross-platform continue to evolve, AR and VR technologies are becoming inexpensive and reachable.
With enterprise adoption on the rise, AR and VR are transforming industries like healthcare, education, and entertainment, while also emphasizing inclusivity and accessibility.
The confinement or barrier between the physical and digital world continues to fade as AR & VR are prepared to revolutionize the future of Mobile development and beyond.
Learn how mobile app development companies are smartly incorporating AR & VR development services to sculpt the future of mobile applications
What is Augmented Reality & Virtual Reality?
Augmented reality is the latest technology that transforms the real world with digital content in real time, making it more personalised, engaging and real
It is a means to superimpose computer generated videos, 3D images or videos onto a person’s view of the real world, usually through a smartphone tablet or specialized sunglasses.
Augmented reality is widely used in gaming education and training, enabling users to interact with virtual objects in a real world setting.
Simply put, AR enhances the real world with an extra layer of virtual information that refines & enriches the complete experience.
Virtual Reality, on the other hand, is basically computer generated simulation of a 3D environment that can be experienced in a seemingly real way.
In the mobile app development context, VR refers to the creation of immersive, interactive experiences that simulate real-world environments, objects or situations or scenarios.
It typically involves a head mounted display, smartphones, VR software development Kits.
AR and VR can transform education, healthcare, architecture, entertainment, & other industries by bequeathing one-of-a-kind experiences that surpasses conventional media formats.
Types of VR experience includes 360 degree videos, Interactive 3D models, Immersive games and virtual tours.
A/R V/R Mobile App Development : Use Cases
AR in Retail:The involvement of AI in AR and VR has been phenomenal, revving up user experience & building immersive environments.
It is no wonder that AR in retail has revolutionized the shopping experience & made it super convenient and easy for users.
There are prominent brands that are already using AR has the potential to transcend the retail industry by enabling customers to try on new products virtually before actually visiting the store in person.
AR tech technology can overlay digital images of products like makeup, clothing or other products onto the customer’s real world environment helping them to see how the product would look on them before bringing the same home.
AI algorithms can concretely gauge user preference and enable the creation of personalized experiences that are tailored to individual tastes and preference . Realistic interaction adds a whole new lifelike flair to the interaction.
Personalized experience boosts conversion, drives sales and return on investment.
Retailers leveraging AI powered AR/VR experience can create captivating interaction that drives engagement & loyalty.
AI in Vehicles: Autonomous vehicles has been every driver’s priority & gaining momentum rapidly these days.
Autonomous driving has been very much appreciated these days all thanks to integration of artificial intelligence in vehicles.
Indeed, integration of AI in vehicles is revolutionising the automotive landscape, making cars reliable, more convenient and efficient.
More users embracing the emerging innovation & excited what more it can bring to the table.
AR in Healthcare: AR has the strength and competence to revolutionise healthcare in a way to visualise and interact with medical data in real time.
Blending AR, VR and AI developers can create out-of-the-ordinary experiences. AI algorithms can enhance image recognition, enable NLP and customize content as per user specifications.
This synergy further unfolds new dynamics in story telling, interactive education, & innovative entertainment.
Travel & Tourism: Travel junkies these days alway plan things aesthetically and they are way ahead of time.
AR intervention in travel is praiseworthy as it offers users with augmented tour guides, where they can retrieve historical data, navigate bustling city streets, and access travel info from the comfort of a couch.
AR has truly made things creative, imaginative and convenient in today’s time. From booking to backpacking every experience unfolds beautifully when you do it with AI.
AR in Entertainment and Gaming: Augmented reality and virtual reality intervention in gaming apps and web platform, be with users with interacting and thrilling gaming experiences that blend digital content with the real world
AR in Education: AR has been actively incorporated in the education industry to create meaningful & interactive experiences. The technology is revolutionising the education industry by leaps and bounds by providing interactive learning experiences.
AR brings learning to life by overlaying digital information on physical textbooks, helping students to interact with content in new ways.
AR enables virtual field trips, helping students to explore historical sites, museums, and other sites remotely.
This is the time to enhance engagement, decrease cost and increase accessibility to leverage ARN education. Industries can partner with mobile lab development service teams to build customized AR applications.
AR & VR Trends
Wearable Devices: Wearable devices are the new fad and it looks aesthetic along with bequeathing enhanced AR & VR experience.
The rage of wearable devices is phenomenal. It is not merely augmenting AR & VR experiences but facilitates seamless interaction between virtual and physical environments. These are transforming industries and strengthening human computers relations.
Virtual Conference and Events: Pandemic has actually upped the A game of technology. Yes, with the surge in remote work & social distancing, virtual meetings gained traction.
Platforms that host VR conferences allow participants to network and interact seamlessly and promptly, making the experience more exciting & meaningful than a convention video call.
By leveraging AR and VR the organisation are well on their way to transform the workflow and encourage productivity.
Remote collaboration, virtual meetings, & training simulation are a few examples of virtual reality experiences.
AR Navigation: Users are exploring virtual reality for directions.This trend is uber useful it helps pedestrians to locate the site directly on the street view through smartphones.
Social AR: Users irrespective of their ages are fond of social media and active on Instagram and other networking sites.
Social media platforms are actively ingraining AR features such as filters and effects, that augments user interaction. Instagram & Snapchat are dominating the charge with fun and wit.
AR in Retail: Enhancing the Shopping Experience
Myriad celebrated retailers & big brands are already adopting AR to entice the shopping experience.
Users are going gaga over apps that give them flexibility to try on things without visiting physical stores. This feature acts as savage as it saves precious time of commuting and cost.
For instance iKEA’s app enables users to check how furniture syncs well with their interior & ambience and how it would look in their home.
The buzz surrounding these AR & VR trends is real and it will definitely reshape how we perceive mobility, convenience and retail shopping in future.
Popular retail stores are using AR tech to enhance the shopping experience. Here are a few names
- IKEA
- Sephora
- Nike
- Amazon
- L’oreal
These names indicate how AR is being involved in retail to promote user engagement & elevate the user experience.
Conclusion
AR and VR are becoming indispensable parts of several industries, augmenting experiences & creating new opportunities for engagement and interaction.
Incorporating augmented reality and virtual reality technology paves the way forward towards the bright future in mobile application development.
With the potential to transcend how we engage with the digital world and enhance user experiences.
These technologies are massively used by numerous celebrated industries to provide creative solutions to real world problems.
If your business is also on the lookout of developing an AR or VR app for business teaming up with a credible mobile app development, getting in touch with our team accompanied with huge expertise.